- Address
- 281 Eulji-ro, Jung-gu, Seoul
- Getting there
- Directly connected to Dongdaemun History & Culture Park Station (Lines 2, 4, 5).
- Hours
- Grounds always open; indoor halls close at 20:00
- Admission
- Grounds free; exhibitions ticketed separately
Dongdaemun Design Plaza (DDP)
Free to visitThe building and grounds cost nothing and never close — only the exhibition halls are ticketed.
Zaha Hadid's silver spaceship in central Seoul — the go-to backdrop when a K-drama needs 'the future', from My Love from the Star's fashion shows to Lovely Runner's concerts.
What Korean visitors report
🔎 Last checked · August 2026Korean-language visitor reports carry details that English guides do not — what is still standing, what closed, and what the walk from the car park is actually like. We read them and summarise the facts here.
- The filming locations are the free part
- Everything a drama actually used here — the curving silver shell, the ramps, the night-lit exterior — is outdoors and free at any hour. The ticketed exhibitions are unrelated to the screen locations, so you can visit this one on no budget and outside opening hours.
- Indoor closing is 20:00
- If you want to be inside the building rather than around it, the halls shut at 20:00 — but the exterior is generally more photogenic after dark anyway.
Sources checked:
- Naver Place listing — hoursRegistry
Dramas filmed at Dongdaemun Design Plaza (DDP)
My Love from the Star
Cheon Song-yi's fashion-show and event scenes — the drama helped launch the then-new building's fame.
Lovely Runner
The exterior venue for Eclipse's concert scenes.
Visiting tips
DDP costs nothing to wander and looks best after dark, when the LED rose garden blooms along the outer lawn and the curved facade lights up — the exact frames both dramas used. The rooftop park path over the structure is easy to miss and worth finding.
The building sits in the middle of Dongdaemun’s 24-hour fashion-market district: the wholesale towers across the street run deep into the night, making this the natural late-night stop on any Seoul itinerary.
What’s nearby
Gwangjang Market — Korea’s most famous street-food market and a frequent drama and Netflix-documentary backdrop — is one subway stop or a 15-minute walk west. Pairing the two makes the standard evening: market dinner, then DDP’s lights.